Local pack rankings require a different approach
Local search and national organic search are different games. In local search, the map pack dominates. The three businesses that appear in the map pack above the organic blue links get the majority of clicks for high-intent local searches. Getting into those three positions -- and staying there -- depends on three things Google calls relevance, distance, and prominence.
Relevance and prominence are where the work happens. Relevance comes from how accurately your Google Business Profile and website reflect what you do. Prominence comes from how much the wider web talks about your business: reviews, citations, and links from locally relevant sources.
We handle the full picture: Google Business Profile audit and optimization, local citation building and cleanup across the directories Google uses as trust signals, a structured review acquisition process that generates genuine customer reviews, and location-specific page content on your website.
For businesses with multiple locations, we build a location-by-location strategy and manage each GBP as its own entity with customized content. We have experience with businesses up to 20 locations across France.
- Full GBP audit and optimization
- Category and attribute strategy
- Citation building across 50+ directories
- Citation inconsistency cleanup
- Review acquisition process implementation
- Location page SEO content
- Map pack rank tracking by city and keyword
- Multi-location strategy available