Content written for search and for humans
Content that ranks and content that converts are not always the same thing. Content that ranks purely for ranking often reads like it was written for an algorithm. It includes the right keywords in the right density, and it answers search intent, but it does not move the reader toward a decision. We write for both -- content structured to satisfy search intent and formatted to earn featured snippets, but written in a voice that reflects real expertise and reads like it was written by someone who knows the subject.
Every article starts with a keyword brief: the primary and secondary keywords, the search intent classification, the competitor articles we are trying to outperform, the specific questions our article needs to answer, and the desired featured snippet format. The writing follows the brief, not the other way around.
We produce 4 articles per month on the Momentum plan and 8 on Apex. Articles are delivered as Google Docs with inline notes on the structural choices. We can post directly to WordPress, Webflow, or most other CMS platforms on request.
Content performance is tracked at 30, 60, and 90 days after publication. Pieces that are not gaining traction get updated before the 90-day mark.
- Keyword brief before every article
- Intent-matched structure
- Featured snippet optimization
- Author E-E-A-T signal integration
- Internal linking built in
- 30/60/90-day performance tracking
- 4 or 8 articles per month (plan-dependent)
- CMS posting available on request